February is a busy month so far, as we headed to Outdoor Retailer first in Salt Lake City, then off to SIA in Las Vegas.  The OR show this year seemed smaller then we’ve ever seen it, with less brands showing due to the economic climate.  The brands that were there, were evidently focusing on safe direction, with expansion in softer layers, expanding their mid-layer programs. One of these brands was Arc Teryx, whose fleece program looked great this season, killing the color combonations as they do, and bringing in great fleece textures.  (more…)

MEF Creative has had to pleasure of working with some of the world’s best mountaineers over the past year, to design and develop some of the most technical and relevant apparel & outerwear for their missions up mountains.  So far the climbers are up to 16,600ft, and things are going fantastic.  The team guided by Peter Whittaker, Ed Viesturs and Melissa Arnot, along with Aconcagua rookie guide Dave Hahn.  The trip is being documented by Jake Norton, Gerry Moffet, Kent Harvey, along with Thom Pollard.  Seth Waterfall and Chad Peele are guiding the production team.  The outerwear & apparel being used on this trip was designed by MEF Creative, in conjunction with the “brand.” (more…)