The First Ascent website teaser was just published.  First Ascent is the new re-branding category for the retailer Eddie Bauer.  We were chosen to take on the design and development of the Men’s category for this new line.  From the begining, the brand approached MEF with all hands on deck approach, and a realization that we needed to design a line and category that would rejuvinate the brand to be known as a true authentic outdoor brand again.  We were paired with iconic mountaineers like Peter Whittaker, Ed Viestors, Dave Hahn, and more, for in depth look into the needs at 24,000ft.  More after the launch.  www.firstascent.com

MEF Creative has had to pleasure of working with some of the world’s best mountaineers over the past year, to design and develop some of the most technical and relevant apparel & outerwear for their missions up mountains.  So far the climbers are up to 16,600ft, and things are going fantastic.  The team guided by Peter Whittaker, Ed Viesturs and Melissa Arnot, along with Aconcagua rookie guide Dave Hahn.  The trip is being documented by Jake Norton, Gerry Moffet, Kent Harvey, along with Thom Pollard.  Seth Waterfall and Chad Peele are guiding the production team.  The outerwear & apparel being used on this trip was designed by MEF Creative, in conjunction with the “brand.” (more…)

So finally after about 6 months in the works, with a lot of lag time in between as we were sidetracked for actual PAYING projects, our website is now officially launched.  Thanks for all the support of our industry friends, clients, comrads, and athletes, we’re excited to be teamed up with all the right people.  So take a few and look through the intro site, and let us know your feedback.  If there are areas that rock, or portions that could use a little love, we’d love to hear your thoughts!

To all the people that think camo is on its way out, here’s your proof that camo is the way to go.  Either decked out head to toe, all over your truck, as a bridal gown, where ever - it’s here to stay. You have to love hunting season in Southern Colorado.  It brings all kinds…