The First Ascent website teaser was just published.  First Ascent is the new re-branding category for the retailer Eddie Bauer.  We were chosen to take on the design and development of the Men’s category for this new line.  From the begining, the brand approached MEF with all hands on deck approach, and a realization that we needed to design a line and category that would rejuvinate the brand to be known as a true authentic outdoor brand again.  We were paired with iconic mountaineers like Peter Whittaker, Ed Viestors, Dave Hahn, and more, for in depth look into the needs at 24,000ft.  More after the launch.  www.firstascent.com

While recently on a development trip through Asia, took the opportunity to try and get some good shots other then product and samples.  The first one here wa taken as the factory day ended in Bangladesh, and 20,000 people were about to venture the mile walk to the main road to get a bus.  While everyone was focused ahead, the one women looking at me was in focus.

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We took some time out of driving through tech packs to visit our friends at Bemis in Shirley, MA. Bemis is one of the industry leaders of seam tape and laminates in general. What projects we were diving into can’t be revealed, but you can check out some of the pictures of some of their old, and shiny new toys. As we drove through the New England countryside, (more…)