The First Ascent website teaser was just published.  First Ascent is the new re-branding category for the retailer Eddie Bauer.  We were chosen to take on the design and development of the Men’s category for this new line.  From the begining, the brand approached MEF with all hands on deck approach, and a realization that we needed to design a line and category that would rejuvinate the brand to be known as a true authentic outdoor brand again.  We were paired with iconic mountaineers like Peter Whittaker, Ed Viestors, Dave Hahn, and more, for in depth look into the needs at 24,000ft.  More after the launch.  www.firstascent.com

MEF Creative has had to pleasure of working with some of the world’s best mountaineers over the past year, to design and develop some of the most technical and relevant apparel & outerwear for their missions up mountains.  So far the climbers are up to 16,600ft, and things are going fantastic.  The team guided by Peter Whittaker, Ed Viesturs and Melissa Arnot, along with Aconcagua rookie guide Dave Hahn.  The trip is being documented by Jake Norton, Gerry Moffet, Kent Harvey, along with Thom Pollard.  Seth Waterfall and Chad Peele are guiding the production team.  The outerwear & apparel being used on this trip was designed by MEF Creative, in conjunction with the “brand.” (more…)

Took this past week to take work on the road, and check in with the Colorado hils with some of the better conditions.  Started around home in Breckenridge, where we had an epic week of snow dumping.  Similar to last years post Thanksgiving dump, it dropped almost two feet in a few days.  (more…)

We took some time out of driving through tech packs to visit our friends at Bemis in Shirley, MA. Bemis is one of the industry leaders of seam tape and laminates in general. What projects we were diving into can’t be revealed, but you can check out some of the pictures of some of their old, and shiny new toys. As we drove through the New England countryside, (more…)