The First Ascent website teaser was just published.  First Ascent is the new re-branding category for the retailer Eddie Bauer.  We were chosen to take on the design and development of the Men’s category for this new line.  From the begining, the brand approached MEF with all hands on deck approach, and a realization that we needed to design a line and category that would rejuvinate the brand to be known as a true authentic outdoor brand again.  We were paired with iconic mountaineers like Peter Whittaker, Ed Viestors, Dave Hahn, and more, for in depth look into the needs at 24,000ft.  More after the launch.  www.firstascent.com

While in Vegas for SIA, we headed out to the Transworld Snowboarding Reader Poll Awards, which is the chance the the athletes to be recognized by the magazine readers, for their continued progression on the hill.  This is a time where I get a little more humble, being around athletes that I’ve idolized since I was a grom on the hill, way to long ago to speak about.  Like getting in the elavator with (more…)

Just wishing everyone a very Happy Holidays wherever you might be.  We’re surrounded by tons of snow here in the mountains, and will be taking a few days off to enjoy it. Here’s to a great year we’re leaving behind, and an even better one we’re about to enter.  May the New Year bring many successes and achievements to all.  Stay Up.

So finally after about 6 months in the works, with a lot of lag time in between as we were sidetracked for actual PAYING projects, our website is now officially launched.  Thanks for all the support of our industry friends, clients, comrads, and athletes, we’re excited to be teamed up with all the right people.  So take a few and look through the intro site, and let us know your feedback.  If there are areas that rock, or portions that could use a little love, we’d love to hear your thoughts!

A little while back, we were working with one of the leaders in the paintball industries on expanding their offerings from just bags and packs, to apparel, accessories, pads, and diving deeper into bag design.  This was a quick video shot to go over some of the advances we were able to bring to the table, when asked to make a superior elbow and knee pad for the paintball player. (more…)

Check out our good friend, aspiring pro rider Seth Hill’s performance from last week’s US OPEN of snowboarding.  US OPEN Big air -> broken eye socket, broken nose.  Keep those thumbs up killer.

I took this time during our long Vegas week to go check out my first UFC fight. The crowds were packed and the energy was huge. (more…)